(89 found)
Why Email Marketing is Superior to Social Media
October 29, 2016
If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.
Personal trainers Organization and Administration Professional Development social media emailing buy-in 2016-Personal-Trainers-Conference
Fitness Marketing Foundations—The Basics and How to Implement Them Effectively
August 26, 2019
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainers Professional Development Business Marketing Networking Social Media Action Plan
Using Social Media to Build Your Business
October 28, 2013
The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.Mark Nutting presents, "Using Social Media to Build Your Business"
Personal trainers Coaches Organization and Administration Professional Development Social Media Using Social Media Building a Business Marketing Networking Fitness Industry
Top 5 Marketing Strategies to Implement for Your Fitness Business
November 1, 2015
One of the universal challenges in running a small fitness business is finding new ways to generate traffic. In this session from the 2015 NSCA Personal Trainers Conference, Josh Leve reviews the results of a survey of thousands of owners, fitness professionals, and coaches to identify best business practices. There is no better strategy to grow a business than leveraging the combined experiences of others.
Personal trainers Organization and Administration Professional Development Fitness Industry Personal Trainers Fitness Business Marketing Strategies
The Independent Path – Considerations for Career Personal Trainers
April 10, 2020
This article articulates important independent personal trainer and employee personal trainer differences, research and planning guidelines moving forward, important marketing considerations, financial literacy, and the importance of moral support.
Personal trainers Professional Development Personal Trainer Managing Business Marketing Personal Training Career
The Importance of Setting up Systems for a Small Fitness Business
April 1, 2014
This article explains how having the right systems in place (such as accounting, training, and marketing) can help a personal trainer take his or her business to the next level.
Personal trainers Organization and Administration personal trainer career set up a personal training business become a personal trainer
Independent Contractor Versus Employee—Are You Reporting Accordingly?
April 1, 2016
Little information is available for personal trainers in regards to differentiating the requirements and responsibilities of working as an employee or an independent contractor. Personal trainers and gym owners would benefit from understanding professional guidelines, details, and general knowledge of these two options.
Personal trainers Organization and Administration Independent Contractor Personal Training
Articles & Videos
Take advantage of the NSCA's library of career insights and tips from leaders in the field.
Before You Jump—Considerations Prior to Opening Your Own Facility
June 1, 2017
Before taking any steps toward opening a facility, the personal trainer should review the following considerations to ensure they are making the right decision.
Personal trainers Coaches Organization and Administration Professional Development PTQ fitness facility business owner personal training
Selecting a Specialty—What Will You be Known for?
July 1, 2014
This article examines potential reasons why the “specialist” personal trainer may be able to thrive over the “one-stop shop” personal trainer.
Personal trainers Organization and Administration Professional Development how to be a personal trainer Personal training business
